- bottom-up approach
- write to think
- mindset shift
- offline
- write during commute
- privacy
- fast search
- markdown
- portable: can read by text editor
- lightweight: fast sync to phone
- future-proof: not stuck in obsidian, except plugins/canvas
- linking and tagging
- networked thoughts
- train the brain
- features
- powerful core features
- fun, addictive learnings
- plugins: canvas, kanban, tasks, mindmap, etc